Press release -
Elmia Wood 2025 - The international meeting place for the forestry sector
Elmia Wood 2025 brought together forestry professionals from around the world in Bratteborg, just outside Jönköping, Sweden. A total of 27,751 visits from 48 countries and 327 exhibitors from 25 countries made the forest come alive. The fair was defined by live machinery demonstrations, innovations, and an atmosphere filled with optimism for the future and business opportunities.
- We’re very pleased with the positive response from both exhibitors and visitors. Elmia Wood 2025 became the meeting place for the forestry sector that we’ve worked towards – full of energy, commitment, and a fantastic atmosphere out in the forest. We are proud to uphold our position as the world’s leading forestry fair, and we’re already looking forward to welcoming the industry back in 2027, says Johannes Hansson, Business Manager for Elmia Wood.
Elmia Wood attracted both first-time exhibitors and long-standing industry players who see the fair as a natural venue for showcasing their latest solutions.
For Emil Glömmen at Menzi Muck, it was their Elmia Wood debut:
-Our tool carrier has gained a lot of attention at construction fairs. This is the first time we’re exhibiting at Elmia Wood, and it feels like the perfect fit with the forestry applications our machine can now offer.
-We’re drawn to the broad international perspective Elmia Wood offers. The interest during our demo runs has exceeded expectations, says Thommy Nilsson, Sales Manager for Komptech in Sweden, who demonstrated their biomass crusher on-site.
50-year exhibitors still going strong
Husqvarna is one of a few exhibitors that have participated in all of Elmia’s forestry fairs over the past 50 years:
-The atmosphere has been fantastic! Visitors are really curious about new developments and eager to try our chainsaws in practice. The test logs ran out almost immediately – that says something about the level of interest, says Lasse Strandell, Product Specialist at Husqvarna.
Another chainsaw brand, Stihl, also celebrating 50 years at Elmia Wood, shared the impression:
-We’ve seen a fantastic flow of visitors and a strong interest in our latest products. The new trail layout has really helped – we’ve had people in the stand all day. We’re absolutely thrilled, says Clara Bergström, Product Manager for Stihl’s professional range.
A fair that drives business
At Elmia Wood, it’s not just about showing products – deals are made right in the forest.
At sawmill manufacturer Logosol, curious visitors gathered to see the unveiling of their brand-new bandsaw mill.
-Elmia Wood is a real business platform for us. We know we make direct sales here at the fair. It’s unique to meet so many of our customers in one place, says Robert Berglund, CEO of Logosol.
Machine manufacturer Alstor had a similar experience:
- Our target group is here – and they’re genuinely ready to buy. We’ve met customers from all over Sweden, and from new markets where demand is clearly growing, says Kristian Laurell, CEO of Alstor.
One of the most talked-about demonstrations came from PlantMax, presenting its mechanized tree planting solution:
-It’s inspiring to showcase a fully operational and efficient planting system. Many still don’t realize how far this technology has come – this isn’t the future, it’s already here. PlantMax is spreading rapidly across the world, and demand will only increase after Elmia Wood, says Magnus Sandström, CEO of PlantMax.
A vibrant meeting place
Anna-Karin Zinnerfors, CEO of Elmia, reflects on her experience at the fairgrounds:
-There’s been a wonderfully lively buzz throughout the area. Visitors and exhibitors together demonstrate that Elmia Wood is an important meeting place. You could really feel the energy radiating from the industry. I’m also struck by the mix – big and small players, Swedish and international, experienced and new. Together, we created something memorable in the Bratteborg forest.
Johannes Hansson adds:
-The best part of this year’s fair was the atmosphere – engaged visitors, active exhibitors, machines in motion, and a strong international presence. It truly became a vibrant meeting place for the entire forestry sector. The redesigned trail across the fairground proved to be a real success. Relocating over 100 exhibitors, enhancing the visitor route, and introducing new stages all contributed to improved flow and a more accessible, engaging experience for our visitors.
The next Elmia Wood will take place on 20–22 May 2027.
Welcome back to the forest!
